Friday, March 21st
(In-Person Only, NextFab, 1800 N. American St., Philadelphia)

12:00 Noon - Kickoff Lunch & Remarks

1:00 PM - 2:30 PM - 1:00 Workshops (select one)

2:30 PM - 3:00 PM - Coffee Break

3:00 PM - 4:30 PM - 3:00 Workshops (select one)

  • Kim Reacts: Solving your Marketing Challenges: Kim Robinson, 3pts

4:00 PM - 7:00 PM - Networking & Happy Hour

Presentation Descriptions

1:00 PM - Getting into Galleries: Rachel Zimmerman, InLiquid

Ready to get your artwork into galleries, exhibition spaces, or just generally expand your revenue opportunities?

Join Rachel Zimmerman, whose two decades of experience have transformed Philadelphia's visual arts landscape. As the Founding Artistic and Executive Director of InLiquid, she has supported the careers and creative practices of over 300 working artists each year and produced over 40 public exhibitions annually. She'll share her first-hand knowledge of how to take your artistic practice and transform it into a powerful pitch for approaching galleries, exhibition spaces, or other potential markets.

In this hands-on workshop, she'll review:

  • How to transform your artistic or creative statement into an elevator pitch.

  • Actionable steps and tools to create to prepare you to present yourself.

  • Qualities that make up a good exhibition or showcase.

By the end of this workshop, you will have a personal outline for your sales pitch and action plan, so you feel confident in approaching gallery owners for representation, exhibition opportunities, and more!

Rachel Zimmerman, Founding Artistic Director and Executive Director, InLiquid

1:00 PM - Free Money: Grant Writing Basics: Stephanie Lerner, Greater Philadelphia Cultural Alliance, Ariel Shelton, CultureWorks Greater Philadelphia

Stephanie Lerner, Director of Grantmaking, Greater Philadelphia Cultural Alliance

Co-Executive Director, External Relations + Community Impact, CultureWorks Greater Philadelphia

Doesn't everybody like free money? Join grant expert Stephanie Lerner and fuel your business growth with strategic grant applications. Learn how to identify the perfect opportunities for your creative venture, craft a winning proposal, and navigate the grant budget process. In this workshop, participants will get an overview of local grant opportunities and time to apply what they learn using the grant checklist and budget templates.

Walk away with a roadmap to your grant application process and the confidence to secure funding!

1:00 PM - The Square Ecosystem: Powering All The Ways You Do Business: Martin Guerrero, Square

Square helps sellers more easily run and grow their businesses with its integrated ecosystem of commerce solutions. Join us to learn all about our purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management, and payroll capabilities – all of which work together to save sellers time and effort.

Martin Guerrero, Community Impact & Policy Partnerships, Square

1:00 PM - Financial Planning for Your Future: Kersy Azocar, Greenline Access Capital

Get unstuck with your financial planning with Kersy Azocar, President and CEO of Greenline Access Capital. Greenline Access Capital has helped to provide immigrant and other historically disadvantaged individuals with capital, capacity, connections, and conviction to leverage entrepreneurship for economic and social advancement.In this hands-on workshop, you will learn how to assess your current financial status, know what options are available, and discern your next step. Following their process, you will learn how to think beyond your today to make strategic decisions about your financial future.

Kersy Azocar, President and CEO , Greenline Access Capital

Perri Salka, Owner & Curator, The WonderMart // Founder, Wonder Makers Consulting

1:00 PM - From Studio to Shelf: Get Your Work into Retail Stores: Perri Salka, Wonder Makers Consulting

From building a line sheet, restricting your pricing for profitability, to refining your packaging design - this hands on workshop is designed to help emerging brands to land new retailers with ease. Participants will leave with new found confidence and a bounty of tips and tricks to further their success.

3:00 PM - Solving your Marketing Challenges: Kim Robinson, 3pts

Let’s solve it: marketing edition!

Feeling overwhelmed by the ever-changing world of marketing? You're not alone! Join us for a collaborative workshop where you can tap into the collective wisdom of your peers and get expert guidance from Kim. This community-oriented workshop is built to discuss, learn, and share strategies to navigate your marketing challenges so that you can get your business to where you want it to be. Bring your specific challenges, whether it's social media strategy, content creation, email marketing, or anything else that's keeping you up at night. We'll work together to find solutions, share actionable tips, and leave you feeling empowered to tackle your marketing goals.

Kim Robinson, Helping creatives develop and grow their business at 3pts

Perri Salka, Owner & Curator, The WonderMart // Founder, Wonder Makers Consulting

3:00 PM - From Studio to Shelf: Get Your Work into Retail Stores: Perri Salka, Wonder Makers Consulting

From building a line sheet, restricting your pricing for profitability, to refining your packaging design - this hands on workshop is designed to help emerging brands to land new retailers with ease. Participants will leave with new found confidence and a bounty of tips and tricks to further their success.

3:00 PM - Taxes for Creatives: Akeem Davis, Philly Tax Prep for Artists

Are you confused about deductions for your art practice? Worried about navigating self-employment taxes? Join Akeem Davis, a successful actor and certified financial planner, for a workshop designed to help you conquer tax season with confidence, with or without the help of a paid preparer.

In this session, you'll learn:

  • Essential tax issues for artists, including income and expense tracking.

  • Key business deductions you might be missing.

  • How to handle grant income and fiscal sponsorship.

  • Strategies for filing your taxes, with or without a paid preparer.

This workshop is perfect for artists of all disciplines and career stages.

Akeem Davis, Tax Preparer, Philly Tax Prep for Artists

3:00 PM - LLC: Easy as 1, 2, 3!: Philadelphia Volunteer Lawyers for the Arts

Taking the leap to formalize your creative business might seem daunting, but it doesn't have to be. This workshop is designed with beginners in mind, guiding you step-by-step through the process of establishing your business as an LLC. We'll break down complex legal jargon into easy-to-understand concepts, helping you understand the benefits and requirements involved. Learn how to protect your personal assets, gain credibility with customers, and set your business up for long-term success. No prior knowledge is required – just a passion for your craft and a desire to grow your business!

3:00 PM - Sales for Introverts: Anna Solomon, NextFab and Emily Edelstein, CraftNOW

Anna Solomon, Service Development Director, NextFab

Emily Edelstein, Executive Director, CraftNOW

Sell smart, not loud! During this workshop, we'll guide you on how to craft impactful sales strategies tailored to the introvert's strengths. Ditch the draining small talk and learn how to leverage your thoughtful nature, deep listening skills, and passion for your craft to close deals and build meaningful connections.

We'll discuss different strategies to navigate conversations authentically while building your confidence. Learn to tell your story and showcase your work in a way that resonates deeply, and sell without selling out. Navigate sales conversations authentically and build lasting relationships, while making the most of online and offline spaces.

By the end of this workshop equipped with actionable strategies to confidently turn your passion into profit, the introvert way!